Sisense Brand Portal
Welcome to the HireLoop Brand Portal. Here, you’ll find everything you need to ensure that our brand shines consistently across every project, campaign, and collaboration.
What Can You Find Here?
This hub is your go-to source for the HireLoop brand assets, design standards, and best practices.
HireLoop Logo Best Practices
When using the HireLoop logo, follow these essential guidelines to ensure consistency:
Clear Space: Keep the area around the logo free of other elements, using the dot in the “i” as your measurement unit.
Scaling: Always scale proportionally—ensure the logomark’s dot matches the size of the “i” dot in the logotype. No stretching or distortion.
File Formats: Use high-resolution PNG or SVG files for digital and vector files (EPS or PDF) for print to maintain clarity.
Logotype
Logomark
Isologotype
Logo Stacked
Logo Safe Areas
Keep the logo clear and uncluttered by leaving space around it that is at least equal to the dot in the “i.”
Remember to match the small dot in the logomark to the size of the “i” dot for consistency.
Logo Minimum Size
To ensure clarity and legibility, never scale the logo below its minimum size. This preserves detail and keeps it recognizable, even at smaller scales.
Logo Misuse
Avoid altering the logo—no color changes, distortion, effects, or placement on busy backgrounds. Always use the logo as provided to ensure consistency and uphold brand integrity.
HireLoop Color Palette Best Practices
The HireLoop color palette embodies our energy, clarity, and modernity, ensuring a cohesive and recognizable brand experience across all platforms.
To maintain this consistency, use only the exact color codes provided—no unauthorized tints or shades. Consistency is key to preserving the strength and impact of our visual identity.
Primary Colors
Our primary colors are the foundation of our brand identity and should dominate all external-facing materials.
Use them consistently to ensure a bold and unified brand presence across every asset.
Secondary Colors
Secondary colors are designed to complement the primary palette, adding accents and support without taking center stage. Keep this in mind ALWAYS!
Primary Shades
Primary shades offer subtle variations of the main colors, adding depth and versatility to designs. Use them sparingly for backgrounds or highlights, ensuring primary colors remain the focal point.
Color Proportions
When using colors, maintain the correct proportion by prioritizing primary colors as the dominant elements, with secondary colors used sparingly for accents to ensure a balanced and cohesive design.
Accessibility
Always ensure sufficient contrast between text and background for clear readability, including for users with visual impairments. Accessible color choices promote inclusivity and enhance user experience. Use the WebAIM Contrast Checker to verify compliance.
HireLoop Typography
Our typography reflects the clarity and modernity of the HireLoop brand. It ensures consistency and readability across all materials, enhancing the visual experience. Maintain consistent font sizes and weights, ensuring legibility in all formats. Avoid excessive styling or unauthorized fonts.
Poppins
Poppins is our primary font, central to maintaining a cohesive HireLoop brand identity. Use it consistently across all materials—presentations, websites, and print—for headlines, body text, and more. This ensures a unified look and reinforces our brand strength across all communications.
DM Sans
DM Sans is a key element of our brand’s visual identity, bringing clarity and modernity to HireLoop materials. Whether you’re crafting a presentation, website, or print asset, use DM Sans for headlines, body text, and all copy to ensure a polished, cohesive look. Consistency with this font reinforces the HireLoop brand and keeps all communications connected and on-brand.
Typography Hierarchy
A well-defined typography hierarchy directs attention and ensures clear communication. Use bold, larger fonts for headings to highlight key information. Subheadings should be slightly smaller but remain prominent. Body text, the smallest and most readable, delivers detailed content. This structured flow organizes information, making it easy for readers to navigate.
